Xi Cui, Assistant Professor
Office: Jennings 111
Ph.D., Communication, Texas A&M University, 2011 M.A., Applied Linguistics, Communication University of China, 2005 B.A., Broadcasting, Beijing Broadcasting Institute, 2002
Areas of Specialty:
News anchoring and voice-over
Social and cultural implications of new media technologies
Popular culture and media convergence
“I see myself as a passionate teacher and life-long learner. After earning my BA and MA in Broadcasting and Applied Linguistics in China, instead of accepting an anchoring position at China Central Television, I became a teacher of broadcasting and later came to the US and earned my PhD in Media Studies at Texas A&M University (Gig ’em, Aggies!).
“I believe in the importance of media literacy for functioning citizens in our society, both in the form of production skills and critical analytical thinking. Over the years, I have taught various courses ranging from practical ones such as Television Production and New Media Production to theoretical courses such as Communication Theory, International Communication, and Research Methods, etc. I value intercultural exchange between students and teacher, and real-life-orientation in my classes. You get knowledge, skills AND Chinese food and music in my classes!
“My research has revolved around two major themes, media rituals and digital media in China. They emerged from my dissertation on the participatory culture of amateur online video productions, the Shanzhai videos. More recently, the research agenda has grown to be more focused on media rituals as manifested in both reality television and online popular culture. There’s a fine line between a media enthusiast and a media addict. Let’s tread the line for the good of society.”