Program Learning Outcomes
Upon graduation, Media Studies majors will have:
- The conceptual understanding of mediated communication theories from various traditions and practical understanding of media production, management and consumption with the theories.
- The ability to conduct academic research, to explore conceptual issues in mediated communication, and to make academic arguments with established research methods.
- The skills to create and promote mediated messages in compliance with technical and aesthetic principles for a variety of purposes based on in-depth analysis of the audience and situation.
- The ability to apply good reasoning, critical thinking, ethics and problem solving skills to critically evaluate media production and consumption.
- The ability to conduct professional research to evaluate efficacy of mediated messages integrating media analytics and metrics into qualitative and quantitative approaches.
- The ability to establish global and cross-cultural perspectives in evaluation of media production, promotion, and consumption.