Program Learning Outcomes

Upon graduation Media Studies majors will have . . .

  1. The conceptual understanding of mediated communication theories from various traditions and practical understanding of media production, management and consumption with the theories.
  2. The ability to conduct academic research, to explore conceptual issues in mediated communication, and to make academic arguments with established research methods.
  3. The skills to create and promote mediated messages in compliance with technical and aesthetic principles for a variety of purposes based on in-depth analysis of the audience and situation.
  4. The ability to apply good reasoning, critical thinking, ethics and problem solving skills to critically evaluate media production and consumption.
  5. The ability to conduct professional research to evaluate efficacy of mediated messages integrating media analytics and metrics into qualitative and quantitative approaches.
  6. The ability to establish global and cross-cultural perspectives in evaluation of media production, promotion, and consumption.